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Revolution in a bottle: how TerraCycle is redefining green business
Revolution in a bottle: how TerraCycle is redefining green business
Author
Szaky, Tom
Publisher
Portfolio
Publication Date
2009
Language
English
Book
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Table of Contents
From the Book
Up to my neck
Praise to Marley, let the enlightenment begin
Hard times
The carrot and the stick
The big-box approach
And then it clicked
The Wal-Mart order
Suedbyscotts.com
Why can't everything be made from waste?
Branded waste and the launch of sponsored waste
Sponsored waste takes off
Upcycled marketing
Eco-capitalist art and society
The art of public relations
How to launch an eco-friendly product every week
Conclusion: Eliminating the idea of waste.
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Subjects
Subjects
Fertilizer industry
Fertilizer industry -- United States
Green products
Green products -- United States
Organic fertilizers
Organic fertilizers -- United States
TerraCycle Plant Food (Firm)
Waste products as fertilizer
Waste products as fertilizer -- United States
More Details
ISBN
9781591842521
9781591842507
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