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ASMP professional business practices in photography
Publisher
Allworth Pres
Publication Date
c2008
Language
English
Description
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Table of Contents
From the Book - 7th ed.
Acknowledgments
Introduction
Part I. The Basics
Section 1. Understanding Licensing
Chapter 1. Industry Overview: Understanding Licensing-the Key to Being a Professional Photographer
Chapter 2. How to Price Professional Photography
Chapter 3. How to Write a License
Chapter 4. Selling Your Pricing Structure
Section 2. Copyright-Protecting Your Assets
Chapter 5. Understanding Copyright
Chapter 6. Registering Your Work
Chapter 7. Metadata Basics
Chapter 8. Using Metadata is Key to Photographic Professionalism
Chapter 9. Enforcing Copyright: Dissecting the Infringement Case
Chapter 10. Smoking Guns-How to Handle Clients Who Exceed Prior Licenses
Chapter 11. Frequently Asked Questions
Section 3. Assignment Photography
Chapter 12. The Assignment Photographer
Chapter 13. Interviews with Assignment Photographers
Chapter 14. Making Strides with Your Fine Art Career
Chapter 15. Moving into Motion
Chapter 16. Book Publishing
Section 4. Stock Photography
Chapter 17. A Brief Explanation of the Business of Stock Photography
Chapter 18. Stock Licensing Models
Chapter 19. Editorial + Commercial Stock: Worlds Apart
Chapter 20. Stock Contracts: Look Before Your Leap
Chapter 21. Going Portal: Clearing Defining Stock Photography Portals
Chapter 22. Interviews with Stock Photographers
Section 5. Paperwork
Chapter 23. Why These Forms are Critical to Your Business
Chapter 24. Sample Forms-Estimate, Confirmation, Change Order, Delivery Memo, Invoice, Indemnification
Chapter 25. Terms and Conditions for Your Business Paperwork
Chapter 26. Smooth Sailing: Avoiding Business Conflicts
Section 6. Releases
Chapter 27. Why You Need Releases
Chapter 28. What's In a Release?
Chapter 29. Property Releases
Chapter 30. Special Considerations for the 21st Century
Chapter 31. Trademarks
Chapter 32. Ideas for Getting Signatures
Chapter 33. Frequently Asked Questions About Releases
Chapter 34. Sample Releases
Section 7. Professional Services
Chapter 35. Your Professional Team: Attorney, Accountant, Estate Planner and Insurance Agent
Chapter 36. Preserving Your Visual Legacy: Estate Planning for Photographers
Chapter 37. ASMP Prosurance
Chapter 38. Is Your Assistant an Independent Contractor or an Employee?
Chapter 39. Guidelines for Assistants
Section 8. Digital Business Essentials
Chapter 40. Digital Asset Management
Chapter 41. Universal Photographic Digital Imaging Guidelines
Chapter 42. Digital Technicians
Part II. Critical Skills
Section 9. Marketing
Chapter 43. 7 Steps to an Effective (and Doable) Marketing Plan
Chapter 44. Web Sites
Chapter 45. Web Site Success Case Study
Chapter 46. Web Site Usability Considerations
Chapter 47. Art Directors Voice Their Do's and Don'ts
Chapter 48. Reps and Marketing Assistants and Consultants, Oh My!
Chapter 49. Reinventing Yourself
Section 10. Negotiating
Chapter 50. Negotiating Principles
Chapter 51. Negotiating the Assignment Deal
Chapter 52. Negotiating Quick Tips and Telephone Cheat Sheet
Section 11. Customer Service
Chapter 53. Turning Projects into Relationships: Give Them an Experience
Chapter 54. Working with Clients
Section 12. Managing Change
Chapter 55. Value Your Work: An Educated Photographer Is Your Best Competition
Chapter 56. The Sky is Falling, Grab Your Camera!
Glossary of Industry Terms
Resources
About the ASMP
Index
Excerpt
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Author Notes
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More Details
ISBN
9781581154979
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