From the Book - Second edition.
Introduction. Let Us Entertain You
1. Begin with the Basics: The What and Where of Entertainment Marketing
2. Getting the Product to Market: Who and How
3. Marketing Movies: Building Wannasee, Haftasee, and Mustsee
4. The Business of Broadcasting: Network TV, Syndication, and Radio
5. The Rising Tide of Technology: Television Content Delivery in a Digital Age
7. Publishing: The Printed Word Goes Digital
8. A Handful of Content: Games, Mobile Applications, and Mobile Marketing
9. The Universal Language: Music
10. Major Leagues, Major Money: Sports
11. On the Road: Travel and Tourism
12. What's Next: A Global Snapshot
Conclusion. Where Do We Go From Here.
