From the Book - Revised edition / First Owl Books edition.
Mindless propaganda, thoughtful persuasion
The four stratagems of influence
Saddam Hussein : the Hitler of Baghdad?
The psychology of factoids
The credible communicator
Breakfast of champions, junk food for the self
How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked?
The manufacture of credibility
Prizefighter slays eleven with one look : the influence of mass media models
Naked attics and neighborhood war heroes : on vividness in communication
Why do they keep repeating the same ads?
If you have nothing to say
If you want to gain an inch, ask for a mile
Protagoras' ideal : one-sided puffery versus two-sided debate
The granfalloon technique
What is the influence of one flower given?
To practice what you preach
The psychology of scarcity and the mystique of phantoms
On the ineffectiveness of information campaigns
Subliminal sorcery : who is seducing whom?
How to become a cult leader
Propaganda in the Third Reich : a case for uncertainty
Is forewarned forearmed? Or how to really resist propaganda
What we can do to stop propaganda in its tracks
