Divining desire: focus groups and the culture of consultation
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Publisher
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Publication Date
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Language
English
Description
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Subjects
Subjects
Business
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Marketing -- Research
Consumer panels
Consumer panels -- United States -- History
Electronic books
Focus groups
Focus groups -- Social aspects -- United States
Focus groups -- United States -- History
History
Marketing
Marketing research
Marketing research -- United States -- History
Research
Social aspects
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Marketing -- Research
Consumer panels
Consumer panels -- United States -- History
Electronic books
Focus groups
Focus groups -- Social aspects -- United States
Focus groups -- United States -- History
History
Marketing
Marketing research
Marketing research -- United States -- History
Research
Social aspects
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