Superconsumers: a simple, speedy, and sustainable path to superior growth

Part 1. An introduction to superconsumers.

1. Making your best customers better

part 2. How they did it. 2. Simple, speedy strategies to win : Great Snacks

3. Breaking the rules to win : Easy Grocery

4. Uisng superconsumers to create new categories : American Girl

part 3. How you can do it

5. Building relationships

6. Influencing other customers

7. Finding opportunities and aligning your organization

8. Building a culture.