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The idea writers: copywriting in a new media and marketing era
The idea writers: copywriting in a new media and marketing era
Author
Iezzi, Teressa
Publisher
Palgrave Macmillan
Publication Date
2010
Language
English
Book
Show Edition
On Shelf
Beverly Main - Adult Nonfiction
HF 5825 .I49 2011
1 available
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Table of Contents
From the Book - 1st ed.
The creativity age
Bernbach to the future
The storytellers
Digital is not a channel
How to not write advertising
Life in Adland
Bringing ideas to life
It's just getting good
Appendix 1. And now a few words from Lee Clow
Appendix 2. And now a few words from Jeff Goodby.
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Subjects
Subjects
Advertising copy
Marketing
More Details
ISBN
9780230613881
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