Herding tigers: be the leader that creative people need

Introduction: How to draw Darth Vader

What creative people need

Part one. Your mind-set

Stop doing the work: the shift from maker to manager

They broke it, you bought it: the shift from "my stuff" to "our stuff"

Level up: the shift from equals to imbalance

Lead brilliance: the shift from peer to coach

Part two. Your mechanics

Earn the right: managing trust

Prune proactively: shaping your culture

Stay on target: harnessing collective focus

Defend their space: managing your team's margin

Be the muse: how to spark ideas

Fight well: how to manage conflict

Be a leader worth following.