American dreams in Mississippi: consumers, poverty, & culture, 1830-1998

Men buying cloth: the limits of shopping among nineteenth-century farmers

Wealthy men, wealthy women, and slaves as antebellum consumers

You don't want nothing: goods, plantation labor, and the meanings of freedom, 1865-1920s

New stores and new shoppers, 1880-1930

Gladys Smith, Dorothy Dickins, and consumer ideals for women, 1920s-1950s

Goods, migration, and the blues, 1920s-1950s

Percy, Wright, Faulkner, and Welty: Montgomery Ward Snopes and the intellectual challenges of consumption

White christmas: boycotts and the meanings of shopping, 1960-1990

Epilogue: A "fine new day"?