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European advertising strategies: the profiles and policies of multinational companies operating in Europe
European advertising strategies: the profiles and policies of multinational companies operating in Europe
Author
Rijkens, Rein
Publisher
Cassell
Publication Date
c1992
Language
English
Book
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Description
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NoveList
Published Reviews
Table of Contents
From the Book
After Eight
Apple Computer
Unilever's 'Captain' range of frozen products
Club Mbediterranbee
Colgage Toothpaste
KLM Royal Dutch Airline
Levi's
Lux Toilet Soap
Marlboro
Martini & Rossi - - Mercedes-Benz commercial vehicles
Miele
Nescafbe
Philishave
Seiko.
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Subjects
Subjects
Advertising
Advertising -- European Economic Community countries
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ISBN
9780304317967
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