Introduction: Introducing Dubai & Co.
Part 1. Understanding the Opportunity
Chapter 1. Lines in the Sand: The GCC in the Broader Middle East
Chapter 2. Think Again: Addressing Misconceptions about the GCC
Chapter 3. Here to Stay: GCC Market Attractiveness and Risks
Chapter 4. Silicon from Sand: Essential Background on the GCC
Part 2. Developing Corporate Strategies
Chapter 5. A Piece of the Action: Strategies for Entering the GCC Market
Chapter 6. Making Your Pitch: Marketing to GCC Buyers
Chapter 7. Building Your Team: Human Capital Strategies for the GCC
Chapter 8. Capable Capital: The GCC as a Source of Capital
Chapter 9. Getting Things Done: Operations Strategy and the GCC
Chapter 10. Enabled Organization: Setting Up for Success
Part 3. Conclusion: The GCC at Global Headquarters
Chapter 11. Bringing It Home: Fostering GCC Awareness in the Head Office
