The transformation of American campaigns / J.A. Thurber
The principles of planning / W.R. Sweeney
Who will vote for you and why: designing strategy and theme / J. Bradshaw
Contemporary strategy and agenda setting / D. Baer
Strategy adn tactics for campaign fundraising / D. Himes
Competition, contributions, and money in 1992 / F.J. Sorauf
Paid media advertising / J. Bryant
Winning through advertising: it's all in the context / S. Ansolabehere, S. Iyengar
The best campaign wins: local press coverage of nonpresidential races / A. Dunn
Reporting campaigns: reforming the press / J.R. Petrocik
Organizing the field / W. Robinson
Field work, political parties, and volunteerism / P.S. Hernson.
Political polling: from the beginning to the center / W.R. Hamilton
The promising adolescence of campaign surveys / R.E. Wolfinger
The ethics of political campaigns / W. Goldstein
Campaign ethics and politcal trust / L.L. Fowler
Strategic perspectives on the 1992 campaing / S. Popkin
Do campaigns matter? / M. Ezra, C.J. Nelson.
