Positioning libraries in a changing environment
Thinking about public relations and communications for your library
Defining your library's messages and audiences
Developing your library's public relations/communications plan
Exploring PR in different types of libraries
Evaluating your PR program
Building your library's brand
Preparing for successful media relations
Preparing press materials that get attention
Using technology as a PR tool
Transforming volunteers into library advocates
Reaching out to bring users in
Creating print communications materials that work
Offering a warm, inviting environment for customers and staff
Promoting your library through programs, special events, and exhibits
Coping with communications during a crisis
Building your network of PR pros.
