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Why they buy: American consumers inside and out
Why they buy: American consumers inside and out
Author
Settle, Robert B
Publisher
Wiley
Publication Date
c1986
Language
English
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Subjects
Subjects
Brand choice
Brand choice -- United States
Consumers
Consumers' preferences
Consumers' preferences -- United States
Consumers -- United States
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Contributors
Alreck, Pamela L
ISBN
9780471844570
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