Changing the reputation of a college is notoriously difficult: take a closer look at three institutions that transformed their profiles
Data: college marketing-department budgets
College reputational 'hot or not'
How to rise in rankings, from an international-rankings insider
Higher education has a reputation problem: these campaigns are trying to persuade the public that college is good for students and good for society
Commentary: harnessing AI to strengthen and sharpen your brand
Commentary: the era of the athletic scandal is over
