Microcelebrity around the globe: approaches to cultures of internet fame

Prologue

Introduction

Part I: Norms

Chapter 1 - Vlogging parlance: strategic talking in beauty vlogs

Chapter 2 - Facebook and unintentional celebrification

Chapter 3 - musical.ly and microcelebrity among girls

Chapter 4 - Being "red" on the internet: the craft of popularity on Chinese social media platforms

Part II: Labor

Chapter 5 - Origin stories: an ethnographic account of researching microcelebrity

Chapter 6 - Fame labor: a critical autoethnography of Australian digital influencers

Chapter 7 - Net idols and beauty bloggers' negotiations of race, commerce, and cultural customs: emergent genres in Thailand

Chapter 8 - Catarina, a virgin for auction: microcelebrity in Brazilian media

Part III: Activism

Chapter 9 - The rise of Belle from Tumblr

Chapter 10 - Performing as a transgressive authentic microcelebrity: the Quandeel Baloch case

Chapter 11: It's just a joke! The playoffs and perils of microcelebrity in India

Epilogue: The algorithmic celebrity: the future of internet fame and microcelebrity studies

Index