SEO 2017: learn search engine optimization with smart Internet marketing strategies

Introduction to how Google works

Keyword research. The most important step of SEO

On page SEO. How to let Google know what your page is about

Link building. How to rank extremely high on Google

Social media and SEO

Web analytics in a nutshell. How to measure your success

Troubleshooting common SEO problems and how to fix them

Local SEO. SEO for local business

The new meta: microformats, microdata, schema.org & Facebook open graph

Powerful SEO tools

Bonus chapter 1: Google's algorithm updates

Bonus chapter 2: the quick and dirty guide to pay-per-click advertising with Google AdWords

Final thoughts.