Marketing in the information revolution / Robert C. Blattberg and Rashi Glazer
Point-of-sale data in consumer goods marketing : transforming the art of marketing into the science of marketing / David Ing and Andrew A. Mitchell
Consumer transaction databases : present status and prospects / John Deighton, Don Peppers, and Martha Rogers
The evolution of decision support systems and databases in consumer goods marketing / David Ing
Expert systems for scanner data in practice / John Schmitz
Generating, managing, and communicating insights / John M. McCann
Modeling market response in large customer panels / John D.C. Little
Large-scale databases : the new marketing challenge / Robert C. Blattberg , Byung-Do Kim, and Jianming Ye
Artificial intelligence for designing marketing decision-making tools / Raymond R. Burke.
Marketing decision support systems in transition / Lakshmi Mohan and William K. Holstein
Experts and models in combination / Stephen J. Hoch
Harnessing the marketing information revolution : toward the market-driven learning organization / George Day and Rashi Glazer
Identifying the legal and ethical risks and costs of using new information technologies to support marketing programs / Paul N. Bloom, Robert Adler, and George R. Milne
Marketing information technologies in Japan / Hotaka Katahira and Shigeru Yagi
Managing the information-intensive firm of 2001 / Stephan H. Haeckel.
