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Reflections on the futures of marketing: practice and education
Reflections on the futures of marketing: practice and education
Publisher
Marketing Science Institute
Publication Date
c1997
Language
English
Book
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Table of Contents
From the Book
1. Janus and marketing : the past, present, and prospective future of marketing / Stephen A. Greyser
2. Looking ahead at the marketplace : it's global and it's changing / John U. Farley
3. The future role of marketing in the organization / Frederick E. Webster, Jr.
4. Aligning the organization to the market / George S. Day
5. Future prospects for marketing education / Robert D. Buzzell and Rajendra Sisodia
6. Some thoughts on the futures of marketing / Donald R. Lehmann.
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Subjects
Subjects
Forecasting
Marketing
Marketing -- Forecasting
Marketing -- Study and teaching
Study and teaching
More Details
Contributors
Jocz, Katherine E
Lehmann, Donald R
Marketing Science Institute
ISBN
9780965711401
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