Foreword / Christoph Grunenberg and Max Hollein
Wonderland: Spectacles of Display from the Bon Marche to Prada / Christoph Grunenberg
Duty-Free Shopping / Mark C. Taylor
Artist as Consumer / Boris Groys
'... therefore I am' The Shopper-Spectator and Transubstantiation through Purchase / Anne Friedberg
Shed, Cathedral or Museum? / Chantal Beret
Evolution of Shopping / Sze Tsung Leong
Defense d'afficher: Posters, Women and Modernity / Rochel Bowlby
Circumstantial Evidence: Shops and Display Windows in Photographs by Atget, Abbott and Evans / Ingrid Pfeiffer
Picturing Collective Consumer Culture: Hannes Meyer's Co-op Vitrine / K. Michael Hays
Thoughts on Frederick Kiesler's Show Windows / Eva Christina Kraus
Merchandise Temptress: The Surrealistic Enticements of the Display Window Dummy / Katharina Sykora
Those Objects of Obscure Desires: Marcel Duchamp and his Shop Windows / Thomas Girst
Consumer Article in the Art World: On the Para-Economy of American Pop Art / Michael Luthy
American Supermarket / Christoph Grunenberg
Konrad Lueg and Gerhard Richter, Living with Pop - A Demonstration on behalf of Capitalist Realism / Martin Hentschel
Fluxus Consumption: A Strange Form of Happiness / Thomas Kellein
Joseph Beuys, Wirtschaftswerte, 1980 / Rolf Quaghebeur
Glamour of Things / Max Hollein
Shop Until You Stop / Julian Stallabrass.
