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The hidden wealth of customers: realizing the untapped value of your most important asset
The hidden wealth of customers: realizing the untapped value of your most important asset
Author
Lee, William G
Publisher
Harvard Business Review Press
Publication Date
c2012
Language
English
Book
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Table of Contents
From the Book
The coming customer revolution
Return on relationship
The most powerful sales force
The new marketing machine
Harnessing the Internet
Building customer communities in a networked world
Customer-enhanced strategy:
The most innovative designers.
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Subjects
Subjects
Consumer behavior
Customer loyalty
Customer relations
More Details
ISBN
9781422172315
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