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Unconscious branding: how neuroscience can empower (and inspire) marketing
Unconscious branding: how neuroscience can empower (and inspire) marketing
Author
Van Praet, Douglas
Publisher
Palgrave Macmillan
Publication Date
2012.
Language
English
Book
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Subjects
Subjects
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Marketing / Research
Consumer behavior
Consumer behavior -- Psychological aspects
Marketing
Marketing -- Psychological aspects
Psychological aspects
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ISBN
9780230341791
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