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Questionnaire design: how to plan, structure, and write survey material for effective market research
Questionnaire design: how to plan, structure, and write survey material for effective market research
Author
Brace, Ian
Publisher
Kogan Page
Publication Date
2004
Language
English
Software
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Description
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Table of Contents
From the Software
Objectives in writing a questionnaire
The data collection media
Planning the questionnaire
Types of question and data
Rating scales and attitude measurement
Writing the questionnaire
Laying out the questionnaire
Piloting the questionnaire
Ethical issues
Social desirability bias
International surveys.
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Subjects
Subjects
Market surveys
Market surveys -- Methodology
Methodology
Questionnaires
Questionnaires -- Methodology
More Details
ISBN
074944181
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