Achieving longevity: how great firms prosper through entrepreneurial thinking

The current state of the world and corporate longevity. Faster, smaller, cheaper : a time of great change? ; A delicate balance : strategy, entrepreneurship, and longevity ; The problem : firms fail

The pursuit of corporate longevity. Longevity : the capacity to change ; Entrepreneurial thinking and the human "dual core" ; The micro-foundations of entrepreneurial motivation ; Creating the entrepreneurial organization

Entrepreneurial thinking in action. Dual-core processing at work ; Barriers to success ; Concluding comments.