Starting the process. The successful business
Getting your plan started
Making your plan compelling
Business plan components. The executive summary
Industry analysis & trends
Strategic position & risk assessment
Marketing plan & sales strategy
Community involvement & social responsibility
Development, milestones, & exit plan
Putting the plan to work. Preparing, presenting, & sending out your plan
Using your plan for classes & competitions
Internal planning for existing businesses & corporations
Special considerations. Considerations for Internet, "e-businesses"
Considerations for retailers
Considerations for manufacturers
Considerations for service businesses
Business planning in a weak (or strong) economy
Reference. Outline of a business plan
Sample plan. Cover letter
Industry analysis and trends
Strategic position & risk assessment
Management & organization
Community involvement & social responsibilty
Development, milestones & exit plans
Income statement, three-year projection
