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Flock and flow: predicting and managing change in a dynamic marketplace
Flock and flow: predicting and managing change in a dynamic marketplace
Author
McCracken, Grant David, 1951-
Publisher
Indiana University Press
Publication Date
c2006
Language
English
Book
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Table of Contents
From the Book
In the flock and flow
Flock and flow : early systems
Flows
Flocks
The brand
The consumer
The corporation
Seventeen steps in the flock and flow system
Six marketing strategies.
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Author Notes
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Subjects
Subjects
Brand name products
Business forecasting
Consumers' preferences
Consumers' preferences -- Forecasting
Forecasting
Management
Marketing
Marketing -- Management
New products
More Details
ISBN
9780253347596
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