Back to top
View the classic catalog.
Languages & Display
English
Español
Display
Beverly Public Library
Dark Mode
Navigation
Library Website
Get a Library Card
Digital Resources
Events
ComCat
Sign in
Your Account
Library Home Page
Library Hours & Location
Library Hours & Location
Reading Resources
Advanced Search
OverDrive/Libby
Novelist Plus
Change Catalog
Help
Display Options
Languages
English
Español
Sign Out
Look for
Clear search
Keyword
Title
Start of Title
Series
Author
Subject
Call Number
Advanced Search
in Library Catalog
in Online Collection
in Lists
in History & Archives
in Combined Results
Search
Browse
»
Integrated marketing communications
Integrated marketing communications
Author
Schultz, Don E
Publisher
NTC Business Books
Publication Date
1993
Language
English
Book
Show Edition
Available from another library
Where is it?
See Full Copy Details
Place Hold
Add to List
SHARE
Description
Loading Description...
NoveList
Published Reviews
Table of Contents
From the Book
A history of integrated marketing communications
How marketing communications works
The basics of developing an integrated marketing program: how to get started
Planning the direction of the communications program
From strategy to creative execution
Compensation
Measurement
How to measure consumer responses
Barriers to integration
Two case histories: The American Cancer Society and The Milk Carton Case.
Excerpt
Loading Excerpt...
Author Notes
Loading Author Notes...
Subjects
Subjects
Communication in marketing
More Details
Contributors
Lauterborn, Robert F
Tannenbaum, Stanley I
ISBN
9780844233635
Staff View
Loading Staff View.
Loading, please wait
...
