Online communities handbook: building your business and brand on the Web

Online communities. What's an online community? ; What can an online community do for your company? ; How to set up your community ; Member recruitment ; Motivating your members ; Care and feeding of your members ; Monetizing your community ; Growing your online community ; Social networks as a platform for your brand

Real world lessons. Ciao.com ; 11870.com ; M Power world ; Pro-age Netzwerk ; Xing ; Ecademy ; Minube.com ; Toprural.com ; Interview with Leesa Barnes.